MALLORCA TODAY - Alcúdia Bay "Bienestar Activo" back on

The promotional campaign to embrace the three resorts of Alcúdia, Muro and Can Picafort on the bay of Alcúdia under the title "Bienestar Activo" (active well-being) is to be revived thanks to an injection of 600,000 euros from the regional government. The original campaign, and it essentially deals with activities like cycling and Nordic walking with the intention of developing more of an off-season tourism, was scaled back under the previous government when central funds were removed.