Friday, September 10, 2010

Adopting Positions: Chopin should have played golf

Chopin is to be made an adoptive son of Mallorca. No doubt he'll be rubato-ing with contentment in his Parisian grave, well away from where his interred non-missus, Amandine Dupin (aka George Sand), will be cursing the fact of his joining her in adoption but rejoicing in her having secured the gig before him; she was made an adoptive daughter of Mallorca some years ago. Beat yer to it, Freddie, you sexual inadequate.

Chopin and Sand were simultaneously enchanted and appalled by Mallorca, and specifically Valldemossa. It's the enchantment that gets hyper-brochured, alongside mentions of Chopin's output while in his mountain retreat and of Sand's legacy to the island, commemorated in the annual Winter in Mallorca cultural programme, named after her book. The selective writing of the history of the Chopin-Sand stay in Mallorca disguises the brevity of that stay and the deterioration in Chopin's health during it, a consequence of a miserable and cold winter. How he actually managed to play the piano, rubato or otherwise, is a mystery. Or perhaps he was blessed with warm extremities. Well, a couple if not one other, if George is to be taken at her word.

Chopin was from Poland. It's a happy coincidence. Name some of the "new" markets from which Mallorca hopes to attract more tourists, and Poland will appear high on the list. Having an adoptive son to boast about doesn't presumably harm that objective: the tourism juan-ies should be frantically casting around for a few Russians or Chinese who might have some adoption credentials, other than members of the Russki Mafia or owners of shops in a Mallorcan McDonald's style - the Chinese bazar; one on every street.

While Chopin and the not-missus Chopin are invoked as part of the island's cultural and winter tourism, they might have greater contemporary impact had they played golf. Perhaps someone could conveniently unearth a 170-year-old pitch 'n' putt in Valldemossa; it would do wonders for the golf tourism project. Possibly. Golf, though, holds the key to greater off-season riches than piano playing. Or that's what they would have you believe.

It's doubtful that Chopin ever made it as far as Muro or the north of the island. But it is here that the battle for golf tourism is being waged - as if you weren't aware of this already. Muro's golf course development is going through yet another eighteen holes of it's on, then it's off; the promoters threatening to sue is the latest. Not, I imagine, that you care. No one much does any longer, except the main protagonists, one of which is the enviro doom merchants GOB.

The pressure group has been playing its own statistics game. What it has found, it reckons, are figures which "prove" that golf doesn't do anything to bolster tourism off-seasonality. I had hoped that the figures would be proof, as at least it would have been evidence of someone making a hard case one way or the other as to whether the Muro course, or indeed others, are of any significant tourism value.

The statistics show that in the lower months of the "summer" season, i.e. April and October, occupation in hotels in Muro and Santa Margalida (for which, read Playa de Muro and Can Picafort) is higher than those in Alcúdia and Pollensa. From this, GOB argues that golf does not benefit either of the latter two resorts, ones where there are golf courses extant, while it also argues that Muro and Can Picafort are already doing nicely thank you by comparison, and therefore, by dubious extrapolation, don't need a golf course (or courses). It then goes on to extol what are the highly limited business virtues of small niche tourism in the resorts, e.g. bird-watching.

What this argument overlooks is the fact that the early-season occupancy of hotels in Playa de Muro and Can Picafort can be explained by these resorts being centres of cycling tourism, more so than the other two resorts. By concentrating on hotel occupancy figures, it also neglects the fact that Pollensa has a far lower number of hotel places by comparison with the other resorts. Nevertheless, and notwithstanding the fact that golfers might stay in other types of accommodation (and GOB doesn't take this into account), the findings do underline a point that I have made in the past, which is precisely the one that GOB is implying. Were there real tourist demand for golf in Alcúdia and Pollensa, then more hotels would open. Wouldn't they?

GOB's argument is persuasive up to a point, but there is one big hole in it - there are no figures for the months of November to March. The seasonality issue is a twelve-month affair. Winter tourism, or the lack of it, cannot be defined in terms of April and October. Which brings us back to Chopin and Sand. Has anyone ever attempted to prove a link between Winter in Mallorca and winter tourism? Maybe they have, and they're keeping schtum. GOB's claims are based on some science, but they seem post-hoc. However, they are not without a dash of merit. There ought to be more science, but one suspects that certain vested interests would rather there weren't.


Any comments to andrew@thealcudiaguide.com please.

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